As a Junior Account Manager at BlandPR, I supported client accounts across digital, PR, and brand partnerships, creating and updating websites, producing brand-led content, and coordinating campaigns from planning through delivery. I pitched products and stories to the press, built targeted media lists, and helped secure coverage by developing strong journalist relationships. I also supported high-end brand collaborations and client relationships, including work with Fendi, Panerai, Torch Partners, and Cecil Wright & Partners.

Key responsibilities included:

• Website design & updates: Curated brand visuals, integrated e-commerce elements, and ensured key information (reviews, awards, brand story, PR wins) was clear and on-brand

• Email marketing & newsletters: Managed monthly campaigns and communications for Rohit Ghai’s restaurant portfolio to engage a broad customer base

• Press outreach & features: Ran targeted PR outreach to journalists and media outlets, contributing to placements and editorial interest, including Harper's Bazaar, Evening Standard, Daily Mirror, and The Grocer

• Content & blogposts: Developed blog content for iSqueeze aligned with brand voice and customer interests

• Influencer marketing: Coordinated influencer outreach and campaigns to increase visibility and engagement

• PR packages & gifting: Designed and packed PR mailers for clients, influencers, and journalists, tracked gifting, and monitored resulting social coverage